Business plan Assignment Example | Topics and Well Written Essays - 500 words - 2

Business plan - Assignment Example This makes the incoming businesses have a competition disadvantage within the industry. In spite of the fact that completion increase cause adverse effects to existing businesses, it is also helpful as it will help Good health fitness center become more efficient and thus provide quality services (Abrams, 2003). According to the Good Health Fitness Center, it is evident that the power of suppliers merely has an effect on the business. This is because the ways of transacting is service oriented. To offer a service in the fitness center, instructions get and the only material supply needed is readily available in its market. These supplies include things like weights, food and gym instructors (Cyr, 2007). The target market for Good Health Fitness Center mainly comprises of the middle aged and the old who want to reduce their weight. A case study of Canada would show that they make the largest share of the population. This means that, it is a threat to the business because of the large number. Baring in mind that this is the technology era, Good Health Fitness Center may face several other threats in the market. Substitutes for health fitness exist. However, the business will survive this threat by launching a campaign against the substitutes which include steroids and slimming pills. It is imperative to let the public and potential customers, of the impending danger, and side effects of using the substitutes. This way, the business will survive the threat (Abrams, 2003). Within the fitness industry in Canada, for example, there are many businesses with the same goal of having as many customers as possible. However, the intensity of rivalry does not seem too intense as customers can choose which programs best works for them from different centers (Abrams, 2003). Good health fitness center has various sources of competitive advantages. One of the sources would be by ensuring a well-equipped and developed marketing team. This forms a good competitive