1940-1949 Essay -- Essays Papers

1940-1949 In the United States during the 1940’s, individuals were getting eager about the war. Toward the start of the 40’s, before the war began, life was basically ordinary and individuals were discussing how there may be a war. At long last, when the war started, life changed for most Americans. Men were enrolled and drafted to war. Ladies remained at home and maintained various sources of income to help their family. Industry eased back down so creation of weapons, and so on could be delivered and sent to the war. Apportioning must be utilized so there would be sufficient food, water, and so on for individuals to utilize. It was a change for all individuals. During the 40’s, particularly during the war times, Women needed to assume the job as mother and father. They needed to continue employments their spouses used to do, keep up the family condition, and now and again played baseball to keep the economy up and keep individuals cheerful. As per the book, American Decades, by Victor Bond, the war was what brought the nation out of discouragement. The strain to get ready and produce products from for the war was sufficient to kick off the economy. After the war, the economy continued blasting and individuals were at long last getting their lives back together. The convictions and qualities in the United Sates were fundamentally to live for the war, and manage it. There wasn’t much else that should be possible. Individuals had spouses, siblings, children, nephews, and so forth entering the war. It required the exertion of numerous Americans to balance out their lives with the goal that the war wouldn’t cut them down. After the war in any case, the disposition in the nation was idealistic. Individuals needed to go to class and get training. Industry took off again and individuals were back to their ordinary lives. Numerous couples had kids. This fever of births is known... ...among blacks. Writing was affected and workmanship moved to a theoretical expressionistic style. The economy developed and America started to recover its quality and power, and utilized it to develop. The 1940’s, what a stunning time ever. Works Cited Bond, Victor. American Decades, 1940-1949. Hurricane Research Inc. 1995 Williams, Neville. Order of World History, The Modern World 1901-1998. Volume IV. Helicon Publishing Limited, 1999 The Reader’s Digest. Incredible Events of the twentieth Century. The Reader’s Digest Association Inc. 1997 College of Dayton Archives. Documents Collection, Albert Emmanuel Hall. - Blessed Memories - College of Dayton, from Nazareth to the new Millennium 1850-2000. WDG Publishing. www.lovett.org/libraryweb/amstud.htm Perkins, George and Perkins, Barbara. The American Tradition in Literature. ninth Edition. McGraw-Hill. 1999

Multinational Corporations Specialized Topics Analyzed by the World Essay

Worldwide Corporations Specialized Topics Analyzed by the World Investment Reports - Essay Example Worldwide monetary improvements are driven by global enterprises that look to contribute potential economies, for example, the progress and creating economies. Worldwide economies’ potential has been extended by global companies through an assortment of venture and creation modes, which increment universal seriousness. All the more along these lines, supporting estimates worked during the emergency have generally added to opening up of new speculation open doors for worldwide partnerships everywhere throughout the world. Supporting measures incorporate modern and corporate rebuilding, exit of state control and responsibility for, and rising valuations of financial exchanges. In spite of the fact that vulnerability and hazard factors stay a significant danger to recuperation of FDI, strong condition over the globe and especially in creating nations can possibly direct gigantic recuperation and even development. China, being a creating nation, has the biggest outside direct spec ulations being diverted into its economy. ... Be that as it may, multinationals keep down this possibilities and monetary open doors principally because of hazard factors engaged with putting resources into global economies whose possibilities and achievement are obscure. The dangers go from far reaching obligation emergency and rising expansion to monetary and financial segment irregular characteristics. Creating and progress economies have set up great structure for outside speculation, which has pulled in gigantic venture inflows from multinationals. Then again, created nations close by world’s least fortunate nations have recorded low remote direct speculation streams. Poor locales, for example, Africa have persistently observed outside direct venture inflows decreasing, while at the same time creating districts, for example, the Latin America have recorded dynamic increments. Least created nations, little islands creating states and landlocked creating nations, being among the most unfortunate nations, have kept on p ulling in less outside direct venture inflows. In any case, remote direct speculations have improved in common assets, for example, oil industry in the African district. Interests in common assets by worldwide enterprises are on the ascent in African nations and can possibly develop, albeit political vulnerabilities stay an enormous impediment to these potential outcomes. More on political vulnerabilities, industry assorted variety and volume restrictions likewise stay a significant hindrance in Africa, which calls for harmonization of exchange understandings if outside direct venture development is to be accomplished. Progress and creating economies have progressively happened to essential significance to remote direct speculation with respect to the two surges and inflows. Worldwide partnerships are diverting their tasks to creating and changes nations attributable to

Kamala Harris Proposes $100 Billion Plan to Combat Race Gap in Homeownership - OppLoans

Kamala Harris Proposes $100 Billion Plan to Combat Race Gap in Homeownership - OppLoans Kamala Harris Proposes $100 Billion Plan to Combat Race Gap in Homeownership  Inside Subprime: August 12, 2019By Aubrey SitlerSenator and Democratic Presidential candidate Kamala Harris released an equity-focused $100 billion plan earlier last month that would aim to bridge the longstanding racial homeownership gap. Without explicitly setting aside funds for anyone of a specific race, the California senator’s proposal acknowledges racial inequity in today’s homeownership statistics and pitches this plan to assist primarily black and Latinx people in purchasing homes, targeting communities that have been historically affected by redlining and continue to experience inherently racist exclusion from participation in homeownership.Her pitch for this plan begins by framing the issue of black homeownership in a racial and economic justice lens: “A sign of economic justice in our country is the distribution of wealth   But on our current trajectory, by 2053, the bottom 50% of Black ho useholds’ liabilities will equal or exceed assets.   Overall Black households will continue to have just a fraction of the wealth held by white households.”Harris’s website attributes this gross inequity to two main causes. The first is historic redlining, in which the Home Owners’ Loan Corporation targeted predominantly black neighborhoods by discouraging lending in those communities, which led to only 2% of FHA loans going to households of color between 1934 and 1962. Although over fifty years have passed, these communities’ home values and lending practices carry significant racial disparities to this day.Harris also attributes the G.I. Bill for granting permission to private lenders to refuse mortgages and loans to black borrowers, despite that this program was supposed to help millions of low-income veterans with opportunities to build wealth through things like homeownership.Policies like these have led to widespread racial inequity in homeownership that will continu e to self-perpetuate with no intervention: 73% of white households own homes today, while only 45% of black households and 47% of Latinx households are homeowners.Harris argues, “If we eliminate racial disparities in homeownership rates, median Black wealth would grow $32,113 per household, and the wealth gap between Black and white households would shrink 31%.   Median Latinx wealth would grow $29,213 per household, and the wealth gap between white households would shrink 28%.”To make this happen, Harris proposes investing $100 billion in down-payment and closing-cost assistance to people buying or renting homes in historically red-lined neighborhoods. This would include up to $25,000 per household and is anticipated to serve up to four million homebuyers. The plan includes a number of eligibility caveats, and borrowers’ ability to make mortgage payments would also be taken into account.The plan also links into proposed policy changes around credit reporting and lending requi rements. Harris uses this platform to pitch amendments to the Fair Credit Reporting Act to take into account things like rent, phone bill, and utility payments for the 26 million people who are otherwise “credit invisible” or the 19 million whose credit is “unscorable” due to their lack of participation in things like credit cards or student, auto, and homeownership loans. As Harris points out: “Many ‘credit invisible’ consumers pay rent, utilities, and cell phone bills, in full and on time, but this responsible payment history is not positively reflected in their credit score.”Harris’s proposed changes to lending requirements include things like having FHA loan mortgage underwriters use monthly rather than annual debt-to-income ratio calculations and using both traditional and non-W2 income contributions that affect black and Latinx workers disproportionately. She also pitches strengthening anti-discrimination lending laws and enforcement mechanisms to ensure borr owers are not tricked into taking out risky, high-cost, and otherwise predatory loans.Finally, her plan includes a financial literacy component to make sure people are supported in sustaining their homeownership.Learn more about payday loans, scams, and cash advances by checking out our city and state financial guides, including  Illinois, Chicago, Ohio, Texas, and more.Visit  OppLoans  on  YouTube  |  Facebook  |  Twitter  |  LinkedIn

Should America Adopt A New Perspective - 1137 Words

Should America Adopt a New Perspective There are dangers and advantages to America adopting a multicultural perspective. Adopting the multicultural perspective would affect the characteristics of social groups, organizations, social stratification, and the current class system in the United States (Moffitt). I believe that there are more dangers than advantages to adopting a new multicultural perspective in America. There are many different characteristics that go into the different cultures which in adopting so, this can complicate the social structure. There are numerous different aspects that go into cultural perspective such as sexuality, deviance, race, gender, social stratification, and global stratification. The multicultural perspective recognizes the potential affect that various social and cultures such as age, race, gender, social status, and others, may have on behavior. Dictating this behavior can lead to dangers that could potentially happen. However there are numerous advantages in adopting a multicultural perspective such as social classes being more exceptive of all cultures. However there are still going to be groups that discriminate based on sex, race, and beliefs. The social stratification for the United States of America is stratified into social classes based on wealth, income, educational attainment, occupation, and social networks (Boundless). There are three basic social classes in the United States. You have the upper class, middle class, and theShow MoreRelatedAnalysis Of The Documentary Jesus Camp 929 Words   |  4 PagesJesus Camp Response Arguments can be extremely frustrating. Sometimes no matter how accurate a particular perspective appears to someone, it may be impossible to convince another to feel the same. The differences in fundamental values between people are responsible for the differences the formation of opinions. The manner in which people adopt these core beliefs is no mystery, and is explored in the documentary Jesus Camp. Humans are social animals, and cultural systems have been established sinceRead MoreReflection On Personal Narrative1083 Words   |  5 Pagesand influences our behaviors. Living in California has been an open-minded journey for me because of diverse cultures, lifestyles, and people’s thought. Although, I learned to adopt the positive of a new culture and abandon the negative ones. It seemed like I could easily lose my cultural identity while I am accepting a new culture. However, After I took the class I even feel a greater appreciation on my own race, ethnicity and culture. I think my identity will never change. I will always considerRead MoreKfc Strategies1502 Words   |  7 Pagesforeign market either by a greenfield entry by establishing a company-owned foreign subsidiary (21 %) or by a joint venture (10 %) (figure 10.2 in the book). However, in most of the cases, KFC expands it global franchise-network (69 %). In Latin America, KFC illustrates this mix, too. The entries into Mexico and Puerto Rico, accessed firstly because of their geographical and social proximity to KFC’s home country, were established through company-owned subsidiaries, where small markets in the CaribbeanRead MoreUnderstanding Nursing Practices: An Assignment1480 Words   |  6 Pagestheory and healthcare delivery in the United States of America Systems theory aims at unlocking conceptual thinking. The theory advocates for the study of all components of living or environmental to compose logical homology for better understanding. This allows research to focus on isolation of component with the objective of determining the complexity of the problem. Systems theory affects the health delivery in the United States of America to influence the patterns in relation to care and nursingRead MoreAdoption Of The American Dream1622 Words   |  7 PagesAdoption in America The American dream is to be successful and create a family; unfortunately some families are not able to create families on their own. A lot of those families will turn to the option of adoption. Adoption is very common now a day in America. Not only do people adopt because they can’t have children, some of the cases of adoption is because a family member adopts a child because the birth parents are unable to provide for them. Another of the cases is when a step parent adopts a childRead MoreGems Case666 Words   |  3 Pagesaging in advanced nation, implied fewer working-age people to pay for more intense care while the emerging middle-classes if Asia, Eastern Europe and Latin America were increasingly aware of, and needed, better healthcare. This requires the shift in distribution of healthcare equipment in these countries (more for Asia, Eastern and Latin America) and the change in market segment of healthcare equipment. + Global information flows made healthcare disparities between developed and developing nationsRead MoreCross Cultural Perspectives On Business And Management1249 Words   |  5 Pagesme Page  » Business and Management Cross Cultural Perspectives In: Business and Management Cross Cultural Perspectives Cross-Cultural Perspectives Bobby Baker ETH/316 Ethics and Social Responsibility August 21, 2014 Instructor Lisa M. Sparaco â€Å"In an attempt to improve its global image, McDonald’s culture outside United States has been closely linked to the possibility of it bringing changes in dietary trends. Statistics shows that the governments and the health care advocates are feared toRead MoreHealth Care System : An Organization1201 Words   |  5 Pageshealth care in a specified geographic area.† The health care system could also be termed an organized system or program through which care is made available to the population and financed by the government, private enterprise, or both. In a broader perspective, the components of a health care system holds the following: (1) personal health care services for individuals and families, available at hospitals, clinics, neighborhood centers, and similar agencies, in physicians offices, and in the clientsRead MoreThe Right For Co Adoption1515 Words   |  7 Pages Society has changed to fit the â€Å"norms† of its time throughout America. Some g roups are still fighting every day to try and fit the norm. Legalizing same-sex adoption is moral because it would help complete a family for a child who doesn t have one and for a couple that wants one of their own. Morality is defined as what is good and bad in who we are as humans. The right for co-adoption has prolonged throughout the years and there have been milestones which changed the course of history for theRead MorePerspectives on Diversity1400 Words   |  6 PagesPerspectives on Diversity The United States today is a society struggling with its own diversity. There have been and still are many perspectives on how we as a society should come together and interact with others of different races, cultures and ethnic groups. The Anglo Conformity Perspective views the values, norms and standards of the United States as an extension of English cultures because the English were the dominant group during the colonial era and when the new nation was emerging

Blood Donation Essay - 935 Words

Informative Speech Your Name: Tyra Manning-Grate Organization: Topical pattern. Topic: Blood Donation Rhetorical Purpose: To inform my audience on what to expect with blood donation. Redemptive Purpose: To inform my audience how the process of blood donation is simple but life changing for someone else. Exodus 24:8 Moses then took the blood, sprinkled it on the people and said, â€Å"This is the blood of the covenant that the LORD has made with you in accordance with all these words.†this vocation or vocational skill can serve as a platform for promoting something that God values, according to Scripture. Introduction: I. Today your actions can save a life with a quick and easy process. Emergency rescue is†¦show more content†¦Be sure to drink plenty of fluids. c. If these preliminary conditions are met, a person is then able to fill out a questionnaire, which asks specific questions about a person’s lifestyle to determine their level of risk. d. A person who has any of the following cannot donate blood: 1. Low hemoglobin/hematocrit and cold or flu symptoms 2. Certain travel and taking some medications 3. Has been tattooed or unprofessionally body piercing 4. Has an increased risk of HIV and other STDs e. This is only a summary of the questions asked by the American Red Cross before blood donation. A complete listing can be found on their website (www.redcrossblood.org) II. If a potential donor meets all of the criteria, a mini-physical examination that includes checking: a. Your temperature, blood pressure and pulse is taken. b. A drop of blood is taken to be sure you have enough red blood cells. c. When these tests are complete, you’ll be asked about your past/present health/lifestyle. d. Cleanse the area you will be using to donate. All supplies, including the needle, are sterile andare used only once – for you. e. When the donation start several things occur: At the beginning you may feel a brief â€Å"sting† from the needle; the donation usuallyShow MoreRelatedBlood Donation674 Words   |  3 Pageswith a heart defect and must have daily transfusion of blood everyday. Or imagine any situation where a loved one is hospitalized and needs blood supply. If anything ever happened to a loved one, in a heartbeat every single one of you would do anything to save there live. Background info: Every two seconds, someone needs blood and about 1 in 7 people entering hospitals need blood. That means a lot of blood is needed. The demand for blood is high, but the supply is not. In shocking statisticsRead MorePrevention And Treatment Of Blood Donation Essay1340 Words   |  6 PagesAccording to the NHS 120,000 fewer people joined the blood donor register in 2014-15 than in 2004-05. This is significant sd it means there is a lack of volume and variation of blood. Throughout this brief I will consider the current system, mark out areas in need of improvement and consider alternatives to combat these increasing blood donation in the UK. Currently UK donors voluntarily register to donate. However not everyone can donate. For example, you must be healthy aged between 17-65,Read MoreBlood Donation Persuasive Speaking1497 Words   |  6 PagesPersuasive Speech: Donate Blood Summary: Objective essay to persuade people to give blood. Specific Purpose Statement: To persuade my audience to go out and give blood Introduction: I. Imagine your father has just suffered a heart attack and must undergo open-heart surgery in order to repair the damage. II. Imagine your little nephew or niece baby was born with a heart defect and required daily transfusions of blood in order to have a chance at survival. III. Imagine your best friendRead MoreDefinitions For Blood Donation746 Words   |  3 Pagesstudy for the blood donation. Males appeared more willing to donate blood than females, but most respondents in each race-gender group were willing to donate except for black females. The donation for cadaveric organs, most white respondents had identified themselves as organ donors on their driver’s licenses or donor cards, whereas less than most black persons had identified themselves as donors. The factors explaining race and gender disparities in willingness to donate for blood donation adjustmentRead MoreEssay on blood donation1115 Words   |  5 Pagesï » ¿Juan Villacis COMM 1402-02 December 9, 2013 Title: MORE PEOPLE SHOULD DONATE BLOOD. I. Introduction A. Attention Getter: How many people have donated blood before? Does anybody know how many people can be saved by one donation? One donation can help save the lives of up to three people and since blood is an essential substance that cannot be manufactured, It can only come from volunteer donors (RedCrossBlood.org.,2013) B. Tie to Audience: Many people feel scared when they see needles and mostRead MorePersuasive Speech On Blood Donation1734 Words   |  7 Pagesemergency call for blood and platelet donation because the severe winter weather was eating up your blood supply causing a shortage and once again you issued a statement on July 5th, 2017, saying that, â€Å"The decline in summer donations is causing a significant draw-down of our overall blood supply, and we urgently need people to give now to restock hospital shelves and help save lives,† (Mandal). So, if I am understanding this correctly, the nation is still experiencing a blood shortage? Ok, here’sRead MoreBlood Donation around the World1932 Words   |  8 Pagesapproximately five liters of blood coursing through the vessel and delivering essential element. Without blood, the human body would stop working. Blood is fluid of life and health for each individual body. Every single drop of blood contains millions of red blood cells which functions as transporting oxygen to all parts of the body. If there are scarce, it will disrupt blood circulation of the body gradually. This phenomenon usually arises during severe blood injury. At this moment, blood transfusion is theRead MoreImportance of Blood Donation Essay709 Words   |  3 Pageswant to talk to you about the importance of donating blood. Some of you may know a friend or even a family member who has received blood at some time. I for one have received blood and I often wonder who took the time to donate it. According to the Journal of American Medical Association, it is noted that just 1 pint of blood can save three lives. Why You Should Give Giving blood does not just benefit recipients. Regardless of age, donating blood offers many benefits for donors. It lets you: time-consumingRead MoreBlood Donation: The Gift of Life1127 Words   |  5 PagesIn the US alone a blood donation is needed every 2 seconds; that is 41,000 blood donations that are necessary every day (Blood Facts). The first efficacious blood transfusion was done in 1667 on a boy who was administered sheep blood, the boy survived. This alone paved the way for modern blood transfusions. The first human to human donations were done in the early 1800’s and were unsuccessful due to the lack of knowledge with blood types. Then, in the 1900s, blood types were discovered and soonRead MoreBanning Blood Donation Process ( Mcadam Parker )1597 Words   |  7 PagesA thirty year old ban on homosexuals from donating blood has been lifted but not entirely abolished by FDA. It has taken tremendous efforts and time to end the discrimination against homosexual men to donate blood in United States. Since 1977, FDA had disqualified homosexual men or any man who had sex with another man e ven once from donating blood. This was due to the unreasonable and unfounded fear of contracting and transmitting HIV/AIDS. There was not enough information available from the government

Situation Analysis in Marketing Plan Essay - 1585 Words

Introduction Under the competitive and dramatically changing environment, some companies are successful but some are failed. Considering the reasons are various, however, offering the right products for the right growth markets at the right time is the key factor for some of the successful companies. Chinese idiom says ‘know the enemy and know yourself, and you can fight a hundred battles with no danger of defeat’. Hence, the company must make marketing plan systematically, in terms of its objectives and missions, if it pursues maintaining a high level of operating efficiency, and achieving above-average returns. The role of situation analysis Situation analysis is an essential first step in the process of marketing plan. Jain†¦show more content†¦Political/legal segment Political/legal trends have a significant influence on marketing strategy. For example, in order to protect environment and advocate using fabric bag, Chinese government states plastic bag is not free for the public recently. In addition, new trade relationship or barriers affect firm’s volume of trade. With a free trade agreements (FTAs) between Australia and the United States comes into play, most of Australian exports to the United States will be duty free. Hence, the marketing manager needs to reactive the changes in both domestic and foreign policy/trade law, and the industry regulations/agreements favored by elected officials. Furthermore, marketing manager needs to select recent information to keep in touch with political/legal trends. Technological advancements With the rapid development of technology, it is found that early adopters of new technology often achieve higher market shares and earn higher returns. (Hanson Dowling, 2005, p. 58) There is no doubt that if a firm’s technology is superior to anything else on the market, it will be the leader in identifying and introducing new applications for the technology. For instance, Microsoft Company, which is the No.1 Company in IT industry, introduces new system (Windows Vista) to the public last year. The company claims Windows Vista makes it easier to see, hear, and use computer than previous system did, which attracts moreShow MoreRelatedMarketing Plan -- Situation Analysis1632 Words   |  7 PagesThe role of situation analysis in marketing plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are â€Å"the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy† (Sally, D., Lyndon S., John, B., 1996: 3). ARead MoreThe Role of Situation Analysis for a Marketing Plan1485 Words   |  6 PagesSituation analysis becomes increasing important for a marketing plan development. This essay aims to explain why it is so important and what factors it focus on and finally, a guild list is present and justify for the construction of an effective situation analysis for a Marketing Plan of J Boag Son Brewery. Analyzing situation prior a strategic decision is critical for generating or sustaining competitive advantages, especially when facing the dynamic environmental trend which can affect corporations’Read MoreThe Marketing Handbook Critique762 Words   |  4 PagesThe Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev gives a simplified approach to writing marketing plans. It outlines the basic principles of writing a marketing plan and it puts emphasis on marketing as a value-management process. It incorporates the relevant aspects of the business, such as the financial, operational, technological and organizational aspects. Chernev states that marketing plans do not have to be lengthy but should contain need-to-knowRead MoreStrategic Marketing Pl Pestle Framework And Swot765 Words   |  4 Pages Strategic marketing plan is very important to improve a business performance, achieve sustainable profitability and occupy a competitive position in an industry. Making a strategic decision which is the first and the critical phase in a developing strategic marketing plan is influenced by many factors that need further analysis in order to make the right decision. Moreover, These factors are divided into two categories: macro environmental factors and internal environmental factors .Porter’s fiveRead MoreNotes on Importance of Planning for Business Success1060 Words   |  5 PagesQUESTION: You have been invited to an interview for a marketing manager position in a fast moving consumer goods firm. As part of the interview process you have been asked to develop a brief presentation on five importance of planning for business success. Specially, you are also to briefly explain the factors to be considered in the preparation for developing a marketing plan. Prepare your notes for the interview. A marketing plan is a written document that summarizes what the marketer hasRead More5c Marketing1295 Words   |  6 PagesSituation analysis From Wikipedia, the free encyclopedia Jump to: navigation, search Situation analysis refers to a collection of methods that managers use to analyze an organizations internal and external environment to understand the organizations capabilities, customers, and business environment.[1] The situation analysis consists of several methods of analysis: The 5Cs Analysis, SWOT analysis and Porter five forces analysis.[2] A Marketing Plan is created to guide businesses on how toRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Audit933 Words   |  4 PagesA marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an â€Å"internal and external† form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The â€Å"external† auditRead MoreMarketing Plan Soft Drink Company 1st Half1495 Words   |  6 PagesExecutive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personalRead MoreMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audience

The Influence of Constructivism free essay sample

I intend to investigate the idea that the Constructivists created the blueprint for modern consumerism and methods of advertising. I will investigate semiotics and Marxism in context with my study. In today’s society of consumerist culture I think the topic of propaganda is interesting as I feel propaganda goes hand in hand with advertising. In today’s society we are relentlessly saturated with loaded words and images, for this reason I wanted to investigate the origins of consumerism and today’s advertising. The purpose of Soviet propaganda was to create a new type of world; Lenin wanted to remodel the world under Socialist Realism and visual propaganda played an important part in this. Using propaganda to influence people’s thoughts and actions by making them act on feelings rather than rational thought. I am going to investigate the idea that soviet Marxist ideology continues to influence To illustrate my idea I am going to discuss the semiotics of a Soviet poster designed by Alexander Rodchenko for Gosizdat (fig. ) in 1924 the poster is a typical example of the stark, distinct and timeless design of the era. The poster features Lilia brick, a muse of Vladimir Mayakovsky and later Alexander Rodchenko. The poster was designed as mass spread agitprop intended to spread the ideals of Socialist Realism with its vision of a widespread literate society. The simplified bold graphic is typical of the work produced during the Constructivist movement; the lack of decoration or of representational depiction of objects ties in with the movement’s aims to keep the production purely informative and functional. Art that fails to become part of life will be catalogued in the museum of archaeological antiquities† (Rodchenko The poster features a woman, Lilia Brick, wearing a kerchief; clothes of the proletarian workers. This design and its message was calculated so that the proletarian of Russia would relate and engage with the message the image conveys. The woman is shouting â€Å"Books† inside a trapezoid shape, as most of the population were illiterate it was necessary for the image to be understood visually. Pictures indeed could be more potent than writing because they ‘impose meaning at one stroke’ but semiotic communication could extend beyond both the verbal and the visual† (Visual Culture, Richard Howels, 2003, page 100) Personally, I think this is a timeless image but I don’t think it is very understandable without the text. It is an example of the constructivist’s novel experiments with juxtaposition and photography. Contemporary posters and graphics are testament to the strength of design this age produced. To further illustrate my idea I am going to discuss the semiotics of three advertising images and compare them with the Gosizdat (fig. 1) 1924 Lilia Brick poster from the Soviet era, which they are derivative of. The images I will discuss come from a broad spectrum in popular culture. I will look at an image from a political campaign, a mobile phone advert and a popular indie band. In order to sell and appeal, it is my opinion that these products and ideologies have borrowed the connotations of power and directness that these Soviet posters command. A humorous take on poster from the Barak Obama campaign featuring a dog in the place of Lilia Brick became a hit on the Internet. This suggests the poster has widespread appeal on masse. The poster was not affiliated with the campaign. An example of the Gosizdat posters influential use in advertising can be viewed in a Greek advert for Vodaphone mobiles (fig. 2), here the semiotics are not entirely saying the same thing as in the poster designed for Gosizdat (fig. ), in this version it is depoliticised. The poster itself comes with an extra subtext thanks to its history; the viewer can take meaning from this as well as the intended message to advertise Vodaphone. The art of the past no longer exists as it once did. Its authority is lost. In its place there is a language of images. What matters now is who uses that language for what purpose. (Berger, 1972, p. 33) The anonymous woman in the poster is supposed to be shouting some sort of offer or Vodaphone; the anonymous woman in the p oster is in black and white creating an interesting juxtaposition against the bright colour scheme. The image of the woman seems slightly more ‘cut-out and pasted in’ than the other example images. I feel this could be derivative of the Constructivists experimentation with photomontage. It is in a sense ironic that these posters are now being used to promote capitalism given that the political ideology at the time was to do with Communism. A statement made by art critic Andrew Graham-Dixon backs this up; he says in BBC4 programme The Art of Russia: Smashing the Mould â€Å"this was totally new to use words like this and that is one of the paradoxes that Rodchenko and Mayakovsky give to the West the visual language of Capitalism†¦because they are inventing advertising† (M2 PRESSWIRE-10 November 2009-BBC: The Art Of Russia on BBC Four(C) 1994-2009 M2 COMMUNICATIONS RDATE:09112009) The second example of the influence of the poster for Gosizdat (fig. ) is in the album artwork for Franz Ferdinand’s 2005 album You Could Have It So Much Better (fig. 3). The semiotics suggests the same as with the last two reworks. The band reworked two other Constructivist posters for two more of their singles artwork; This Fire 2004 (fig 4) is derivative of the El Lissitzky poster Beat the Whites with the Red Wedge 1919 and Take Me Out 2004 (fig. 5) is a rework of Aleksandr Rodchenko’s One-Sixth Part the World Post er 1923 (fig 6). The illustrator and graphic designer Shepard Fairey who created the affiliated Obama campaign posters deliberately took inspiration from Soviet posters when creating the Obama Hope (fig. 7) poster. The work of Neville Brody further backs up the ideology behind the movement and that today’s designers draw much inspiration from Constructivism. Bold design and typography classic are time enduring. The semiotics of these images have connotations of empowerment. What matters is that design is a way of reflecting social undercurrents. The Futurists supported Mussolini, whereas Rodchenko was a socialist revolutionary. I draw a sense of dynamism and optimism with no intention of a political connotation. If you look at some of Rodchenko’s paintings, you’ll see he anticipated abstract expressionism by a good 50 or 60 years. It’s so abstract, it’s completely apolitical. Rodchenko was more about humanism and humanitarianism than communism. †- Neville Brod y. Another direct example of a Soviet posters influence on recent popular culture is the occurrence of Red Wedge in the 80’s, this collective of musicians wanted to inspire young people to connect with the politics of the Labour government and inspire them to take charge of their political opinions. A lithographic poster inspired the name for this movement: Beat the Whites with the Red Wedge 1919 (fig. 8); a poster designed by Constructivist artist El Lissitzky. The Red Wedge’ logo was also inspired by the poster and designed by graphic designer Neville Brody. In the 1980s there was a revival of politically fuelled art, Neville Brody reworked the typography of the Soviet era in popular magazine The Face (fig. 9). Jenny Holzier’s Protect Me from What I Want, 1998 (fig. 10) is sending out a political message in a very simplified way just as the Constructivists did. â€Å"Holzer writes messages which are not in â€Å"her† voice but in styles that mimic the anonymous voices of authority† government, education and advertising† (Toby Clark, Art and Propaganda, 1997, page 155) The film created in the time of Soviet Russia was also influential. It has had an affect on the film production and movie editing of today. The film Battleship Potemkin, a silent film directed in 1925 by Eisenstein is one of the first examples of evocative film editing and of propaganda in film, it served as a warning against rebellion toward the government, such was the influence of this film, people at the time of its release who viewed it believed these were real events. The films this influence is apparent in are The Untouchables and Brazil. In my opinion the imagery of the Soviet era is incredibly iconic and it is not surprising that it has been borrowed time and time again. It seems evident from the examples in the text that everything from companies and politicians and popular culture will continue to borrow some of the imagery and iconography that the Constructivists strived to create, it is interesting that the artistic movements at the time of the Soviet era are not known as well as some. I have come to the conclusion that Soviet idealism has influenced much of today’s culture though the message is obviously not the same. I think the much of the advertising inspired by The Constructivists is clever as it can tap into what makes an image iconic. Companies that use the Russia propaganda style of imagery are looking to give their product cult status and iconography. With reworking of the Soviet and Constructivist style the designers are borrowing some of that power. In a world where we are saturate by advertisements the ones inspired by Constructivism are most successful in my opinion.